Google Ads & PPC
Google Ads Management for Businesses Across India and Vizag
Google Ads can give your business immediate visibility for eligible searches. Results depend on your budget, competition, offer, landing page and tracking, so we manage all of them together: strategy, setup, optimization and reporting.
The goal is qualified traffic and measurable conversions, not just clicks. We manage campaigns for businesses across India from our team in Visakhapatnam, and we never guarantee leads, sales or return on ad spend.
What Is Google Ads Management?
Google Ads management is the ongoing work of planning, building, monitoring and improving paid campaigns on Google Search, Shopping and Display. You pay when people click, based on an auction.
Good management means choosing the right campaign types and keywords, writing relevant ads, tracking real conversions, removing wasted spend and moving budget towards what works. It is weekly, hands-on work.
Who Needs Google Ads Management?
- Businesses that need enquiries quickly while SEO builds.
- Companies already running ads that are unsure what they get for the money.
- Service businesses targeting specific cities, states or all of India.
- Online stores that want Shopping and Performance Max campaigns.
- Businesses testing demand for a new service or product.
What Google Ads Can Help You Achieve
We cannot promise specific rankings or results, because no agency controls search engines or ad auctions. Here is what this work is designed to improve.
Reach people actively searching
Appear when buyers search for what you sell.
Promote high-margin services
Put budget behind the offers that matter most.
Test market demand
Learn quickly which offers and keywords bring enquiries.
Measure campaign activity
See spend, conversions and cost per lead clearly.
Our Google Ads Services
We handle setup and ongoing optimization, with your account always in your ownership.
Search Ads
Reach people searching for your services.
- Keyword research and intent grouping
- Campaign structure and ad copy
- Negative keywords
- Location targeting
- Conversion tracking
Performance Max and Shopping
For online stores and lead generation at scale.
- Product feed and Merchant Center
- Creative assets and conversion goals
- Product groups
- Search-term analysis
Display and remarketing
Re-engage people who visited your website.
- Audience targeting
- Website visitor remarketing
- Creative formats and frequency controls
- Privacy considerations
Landing page optimization
Ad performance depends partly on the page people land on.
- Message match and a clear offer
- Short forms and trust signals
- Mobile usability and fast load time
- Strong calls to action
Deliverables You Receive
- Campaign plan with structure, keywords and budget split
- Conversion tracking setup and verification
- Ad copy and asset sets
- Negative keyword lists
- Monthly performance report with next steps
- Access to the ad account at all times, owned by you
Typical Google Ads Timeline
Account audit, tracking setup and campaign build
First 1–2 weeks
Campaign learning period
About 2–4 weeks after launch
Steady optimization and budget shifts
From month 2
Reliable cost-per-lead benchmarks
Usually by month 2–3
These are typical ranges, not guarantees. Your written plan confirms the timeline for your scope.
Our Google Ads Process
- 01
Business and offer analysis
We review your product or service, target market, customer value, sales process, location and competitors.
- 02
Keyword and audience research
We separate search terms by value.
- High-intent and research terms
- Branded and competitor terms
- Irrelevant terms to exclude
- 03
Campaign setup
Account structure, campaigns, ad groups, ads, extensions, audiences and conversion actions.
- 04
Tracking and launch
We track what matters before spending meaningful budget.
- Forms and calls
- WhatsApp clicks
- Purchases and bookings
- Qualified leads
- 05
Optimization
Search terms, cost per conversion, conversion quality, ad relevance, landing pages and budget allocation.
- 06
Reporting
Spend, impressions, clicks, CTR, conversions, cost per conversion, lead quality and revenue where tracking allows.
Google Ads for Different Business Types
We work with businesses across India, from our home market in Visakhapatnam and Andhra Pradesh to clients we support fully remotely.
Local businesses
Call-focused campaigns for nearby customers.
E-commerce brands
Shopping and Performance Max campaigns.
Clinics and professional services
Within Google's policies for regulated categories.
Real estate
Project launches and site-visit campaigns.
Education and coaching
Admissions campaigns timed around intakes.
B2B companies
High-intent searches with longer sales cycles.
Startups
Testing demand and messaging quickly.
How We Measure Google Ads Success
Clicks and impressions are inputs. We report on outcomes.
- Conversions: calls, forms, WhatsApp clicks or purchases
- Cost per conversion and conversion rate
- Return on ad spend for e-commerce
- Lead quality feedback from your sales team
- Search impression share for priority terms
Common Google Ads Mistakes to Avoid
Running ads without conversion tracking
Without tracking, Google optimises for clicks, not customers.
Broad match with no negatives
Budgets drain on loosely related searches.
Sending ads to the home page
A focused landing page usually converts better.
Agency-owned ad accounts
You should always own your account and its data.
Google Ads and SEO Together
Google Ads provides paid visibility as long as you pay; SEO builds organic visibility over time. Paid search can help test offers and keywords quickly, and those insights can guide SEO priorities.
Both channels need separate measurement, so you can see what each one contributes and avoid paying for clicks you would have received organically.
Businesses We Have Worked With
From healthcare and education to hospitality and personal brands, here are some of the clients who have trusted Genie Media & Studio.
- Naren Ultrasound
- Alliance College
- SVN Bay Parck
- Meera Basu
See more of our work in our projects portfolio.
What Our Clients Say
“The creativity and professionalism exceeded all our expectations!”
Deepak Kumar Sharma
Nutritionist
“They truly understood our brand and delivered beyond expectations!”
Kedhar Panda
Book Author & Coach
“Professional setup with amazing support staff. They helped us every step of the way, from setup to post-production. Highly recommend for serious podcasters!”
Aruna Sai Kumar
Podcast studio client
Watch video testimonials and read more feedback on our client reviews page.
Google Ads Pricing
Google Ads has two separate costs: the ad budget you pay Google directly, and our management fee. The fee depends on the number of campaigns, campaign types, locations and the reporting you need.
After an initial consultation, we send a written scope and quote in Indian rupees, so you know exactly what is included before any work begins.
Google Ads FAQs
Answers to the questions businesses ask us most about Google Ads.
How much should I spend on Google Ads?
It depends on your industry, location and goals. We help you set a test budget based on what a lead is worth to you, then adjust once real data comes in.
How soon can a campaign launch?
Usually within 1 to 2 weeks, once tracking is set up and ads are approved by Google.
Do you manage the ad budget?
The ad budget is paid directly to Google from your account. We manage how it is spent; our management fee is separate and agreed in writing.
Do you provide landing pages?
Yes. Our web team can build or improve landing pages so they match your ads and convert better.
Can you track calls and WhatsApp leads?
Yes. We set up tracking for calls, forms, WhatsApp clicks and purchases so you can see which campaigns bring enquiries.
Do you work with businesses outside Vizag?
Yes. We manage Google Ads remotely for businesses across India and can target any city, state or the whole country.
How do you reduce wasted ad spend?
By reviewing search terms, adding negative keywords, tightening targeting, improving landing pages and moving budget to campaigns that convert.
Do you guarantee leads?
No. Results depend on your offer, market, budget and competition. We guarantee transparent work and honest reporting, not outcomes.
What is the difference between SEO and Google Ads?
Google Ads pays for visibility per click; SEO earns visibility through your website and reputation. Ads are fast; SEO is slower but lasts.
How do I start a campaign?
Tell us your goals and budget. We review your current account or plan a new one, set up tracking and launch.
Related Services
- SEO Services SEO services that improve search visibility through technical SEO, on-page optimization, local SEO, content and ethical link building, from Genie Media, Vizag.
- Conversion Optimization Conversion rate optimization (CRO) for Indian websites: analytics, UX fixes, landing pages, forms, speed and A/B testing to turn visitors into enquiries.
- Lead Generation Lead generation services for Indian businesses: Google Ads, Meta lead campaigns, landing pages, forms and tracking that turn interest into qualified enquiries.
- Content Marketing Content marketing agency in India: build trust and organic visibility with SEO content, blogs, case studies, landing pages, video and podcast content.
- Website Design Custom website design for Indian businesses: UI/UX, brand-led layouts and clear calls to action that build trust and turn visitors into enquiries and sales.
See every service on our digital marketing agency page.
Plan a Measurable Google Ads Campaign
Tell us your goals and current spend. We will review your account or plan a campaign that is tracked from day one.
Based in Visakhapatnam, Andhra Pradesh. Working with businesses in Vizag and across India.