Lead Generation
Lead Generation Services That Bring Qualified Enquiries
Traffic and followers only matter if they become enquiries. Our lead generation service brings together the channels, landing pages, forms and tracking that turn interest into calls, form submissions and WhatsApp messages your team can follow up.
We plan lead generation for businesses across India from our team in Visakhapatnam, with a focus on lead quality, not just volume. We do not guarantee a number of leads; we build a system you can measure and improve.
What Is Lead Generation?
Lead generation is the process of attracting potential customers and capturing their contact details or enquiry, so your sales team can follow up. Common channels include Google Ads, Meta lead ads, SEO and content.
A lead generation system has four parts: the channel that brings people in, the page or form that captures them, the tracking that tells you where they came from, and the follow-up that turns them into customers.
Who Needs Lead Generation?
- Service businesses that depend on enquiries rather than online sales.
- Real estate, education and healthcare businesses with high-value customers.
- B2B companies with a sales team to feed.
- Businesses getting traffic but too few enquiries.
- Businesses getting leads, but leads of poor quality.
What Lead Generation Can Do for You
We cannot promise specific rankings or results, because no agency controls search engines or ad auctions. Here is what this work is designed to improve.
A steady flow of enquiries
Channels working together instead of one-off campaigns.
Better lead quality
Targeting and forms designed to filter out poor-fit enquiries.
Know your cost per lead
Tracking shows what each channel costs and delivers.
Faster follow-up
Leads reach your team quickly, by email or WhatsApp notification.
Our Lead Generation Services
We build the full path from first click to enquiry.
Google Ads lead campaigns
High-intent search campaigns for people ready to enquire.
Explore Google Ads ManagementMeta lead campaigns
Instagram and Facebook campaigns with instant forms or landing pages.
Explore Social Media MarketingLanding pages
Focused pages with one offer, clear proof and a short form, built by our web team.
Forms and WhatsApp capture
Short forms, click-to-call and WhatsApp buttons that make enquiring easy.
Tracking and attribution
GA4 and ad platform conversion tracking for forms, calls and WhatsApp clicks.
Lead handoff
Instant notifications to your team, with guidance on follow-up timing.
Deliverables You Receive
- Lead generation plan with channels and budgets
- Landing pages and forms
- Ad campaigns on Google and Meta
- Conversion tracking setup
- Lead notification setup
- Monthly lead and cost-per-lead report
Typical Lead Generation Timeline
Offer, audience and channel planning
Week 1
Landing pages and tracking
Weeks 1–3
Campaign launch and learning period
Weeks 3–6
Reliable cost-per-lead benchmarks
Usually by month 2–3
These are typical ranges, not guarantees. Your written plan confirms the timeline for your scope.
Our Lead Generation Process
- 01
Understand the offer
We define your ideal customer, offer and what makes a good lead.
- 02
Choose channels
We pick the channels most likely to reach those customers.
- 03
Build the capture path
Landing pages, forms, WhatsApp buttons and tracking.
- 04
Launch and learn
We launch campaigns and watch lead quality closely.
- 05
Optimize
We improve targeting, pages and offers based on what converts.
Who We Generate Leads For
We work with businesses across India, from our home market in Visakhapatnam and Andhra Pradesh to clients we support fully remotely.
Real estate
Site visits and project enquiries.
Education and coaching
Admission and counselling enquiries.
Healthcare
Appointment requests within ad policies.
B2B and manufacturing
Quote and catalogue requests.
Home and professional services
Consultation and quote requests.
How We Measure Lead Generation
We measure what reaches your sales team.
- Number of leads by channel
- Cost per lead
- Lead quality feedback from your team
- Landing page conversion rate
- Leads that become customers, where you share the data
Common Lead Generation Mistakes to Avoid
Sending ads to the home page
Focused landing pages usually convert better.
Long forms
Every extra field loses enquiries; ask only what you need.
Slow follow-up
Leads cool quickly; respond within minutes or hours, not days.
Judging on volume alone
Cheap leads that never buy are not cheap.
Businesses We Have Worked With
From healthcare and education to hospitality and personal brands, here are some of the clients who have trusted Genie Media & Studio.
- Naren Ultrasound
- Alliance College
- SVN Bay Parck
- Meera Basu
See more of our work in our projects portfolio.
What Our Clients Say
“The creativity and professionalism exceeded all our expectations!”
Deepak Kumar Sharma
Nutritionist
“They truly understood our brand and delivered beyond expectations!”
Kedhar Panda
Book Author & Coach
“Professional setup with amazing support staff. They helped us every step of the way, from setup to post-production. Highly recommend for serious podcasters!”
Aruna Sai Kumar
Podcast studio client
Watch video testimonials and read more feedback on our client reviews page.
Lead Generation Pricing
Lead generation cost depends on the channels used, the number of landing pages, campaign complexity and reporting needs. Ad budgets are paid to Google and Meta separately from our fee.
After an initial consultation, we send a written scope and quote in Indian rupees, so you know exactly what is included before any work begins.
Lead Generation FAQs
Answers to the questions businesses ask us most about lead generation.
Which channels do you use for lead generation?
Mainly Google Ads, Meta lead campaigns, SEO and content, chosen based on where your customers are.
Do you guarantee a number of leads?
No. Results depend on your offer, market and budget. We build a measurable system and improve it every month.
Can you build landing pages?
Yes. Our web development team builds fast, focused landing pages for campaigns.
Can leads come to WhatsApp?
Yes. We add WhatsApp buttons and track them as conversions alongside forms and calls.
How do you improve lead quality?
By tightening targeting, adjusting form questions, clarifying the offer and excluding poor-fit audiences.
Do you work with businesses outside Vizag?
Yes. We plan and manage lead generation remotely for businesses across India.
Related Services
- Google Ads Management Google Ads agency in India and Vizag: campaign strategy, setup, landing pages, conversion tracking and optimization to generate more relevant enquiries.
- Social Media Marketing Social media marketing in Vizag and across India: content planning, creatives, Reels, community management and Meta Ads on Instagram and Facebook.
- Conversion Optimization Conversion rate optimization (CRO) for Indian websites: analytics, UX fixes, landing pages, forms, speed and A/B testing to turn visitors into enquiries.
- SEO Services SEO services that improve search visibility through technical SEO, on-page optimization, local SEO, content and ethical link building, from Genie Media, Vizag.
- Website Design Custom website design for Indian businesses: UI/UX, brand-led layouts and clear calls to action that build trust and turn visitors into enquiries and sales.
See every service on our digital marketing agency page.
Build a Lead Generation System
Tell us about your offer and who you want to reach. We will suggest channels, pages and tracking to start with.
Based in Visakhapatnam, Andhra Pradesh. Working with businesses in Vizag and across India.